BEATS BY DR. DRE
Beats by Dr. Dre are premium audio headphones. These high quality headphones bring studio quality performances to your ears. The design challenge is to design a campaign that effectively reflects the emotion and energy of the brand. The advertising campaign is sponsored by Beats by Dr. Dre. The target audience consists of young adults with a special focus in music and quality sounds
Each of these advertisements represents the idea that Beats by Dr. Dre headphones are capable of letting their customers hear quality sound wherever they go. These advertisements express several emotions once one is listening to the music they prefer. The simple design communicates the message by focusing on the quality sound these headphones provide. Each advertisement has its own hash-tag to have the audience follow the campaigns on Facebook and Twitter.