Lisa Pascucci
IDENTITY DESIGN
Design Challenge
ZZ Ward is an upcoming artist in the music industry. ZZ Ward is a young, new artist whose soulful music is difficult to compare to any other artist. Ward’s powerful, bluesy feel sets her apart from other upcoming artists. The target audience consists of young adults that are interested in jazz and soul with a touch of hip-hop. Typically young adults ages 13-24 years old.
Design Solution
ZZ wards energy evokes her soulful and raspy sound, which was conveyed in this packaging. Her bluesy alternative sound inspired this stage light smoke throughout the album to capture the feel when Ward performs live. This challenge consists of packaging a CD booklet, interactive iPad lyric book that showcases Ward’s sound.
Here is the prototype for
ZZ Ward made in Invision: